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For marketing teams

Pulse-check campaigns inside the inbox

Polls for Gmail is a fast pre-test channel for marketing teams — subject-line votes among the team before send, concept rankings with customer panels, message pulse-checks with a slice of the newsletter list. One-click voting means response rates that beat any embedded survey link.

Install free $25/year for unlimited

Examples

Three polls a marketing team sends weekly

Pre-tests, concept votes, customer signal — all without a survey tool.

Internal pre-test
Which subject line for tomorrow's send?
"The 30-second poll your team won't ignore"
"Stop sending Doodle links. Start sending polls."
"What if your email could ask, and answer?"
"Polls. In Gmail. That's it."
When to send: 24 hours before send, to the marketing team + content lead.
Concept vote
Which campaign concept should we ship next quarter?
Customer story video series
Interactive ROI calculator
Industry benchmark report
Comparison teardowns of top competitors
When to send: Cross-functional alignment before kicking off planning.
Customer pulse
Which insight from our research most surprised you?
SMBs use 3+ poll tools simultaneously
85% of polls happen in email or chat — not survey tools
Half of "no response" is recipient fatigue, not disinterest
Response rates fall 60% past three options
When to send: Customer panel after a research synthesis. Validates which finding lands.

Why it works

Higher signal than survey tools

The reply rate is the alpha. Polls for Gmail pulls it forward.

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40-60% response rates

Inline polls dramatically out-respond embedded survey links because there's no leaving-the-inbox tax.

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Pre-test before send

Pick the winning subject line, headline, or CTA with your team or a small customer panel — in hours, not weeks.

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Live results, easy to share

Watch the count climb. Screenshot for Slack. Export to CSV for your campaign retro.

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Customer pulse with no friction

Reach out to your customer panel without asking them to log into a research portal. Single click, in their inbox.

FAQ

Marketing-specific questions

How is this different from running a full Typeform or SurveyMonkey survey?

Surveys are for considered, multi-question research. Polls for Gmail is for single, fast questions — the kind you'd otherwise ask in a Slack poll or a meeting. Lower friction means dramatically higher response rates for one-question signal.

Can I A/B test email subject lines with this?

Yes, but in a structured way: send your team or a panel of customers a poll showing the candidate subject lines, get their picks, then send the winner to your real list. It's a fast pre-test, not a live A/B.

Can I export the results for my campaign report?

Pro users export per-poll results as CSV — option, vote count, percentage, timestamp. Drop it into your campaign retro deck or your campaign-tracking spreadsheet.

How big can the recipient list be?

Voters are unlimited on every plan. Email 10 internal stakeholders or 5,000 newsletter subscribers — every recipient can vote in one click.

Related

More guides

Sales

For sales teams

Internal deal triage, buyer pulse-checks.

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Compare

vs Google Forms

When to pick a poll over a full survey.

See comparison
Use case

Anonymous team feedback

The pattern behind honest pulse-checks.

See pattern

Stop guessing. Start polling.

Install free, run three polls, ship better campaigns.

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